Pharma Brand Strategy

Case study and opportunity to apply for internship at QuintilesIMS

  • Do you know that the pharma industry spends over 1 billion PLN on ATL advertising, exceeding even the spend of FMCG and retail? Do you know that the industry introduces new consumer health products every year with new launches generating over 250 m PLN in annual sales?

  • Prepare a groundbreaking marketing strategy for a new consumer health product and gain the prospect to apply for internship at QuintilesIMS!

  • You will work with actual consumer health category sales and promotion data to design an optimal strategy for a new product. Based on QuintilesIMS methodology you will forecast market development, assess market attractiveness and design the 4P marketing mix.

  • Participants profile: 2nd-4th year students with focus on strategic management, marketing, business planning interested in pursuing a career in strategic consulting or healthcare sector. We will select 20 participants from the applications submitted.

  • The most successful case study participants will be invited to participate in recruitment for internship at QuintilesIMS Consulting.

May 18th, 15:00, Warsaw School of Economics